Google Ads tests new Labs hub for experimental features
Google is piloting a Labs section inside the Google Ads platform, giving advertisers a centralized place to access early-stage experiments and tools.
Why we care. Instead of quietly testing features across scattered accounts, Google appears to be consolidating experiments into a single hub, making it easier for advertisers to discover and try new features before full rollout.
Details.
First seen. The update was first spotted by Vojtěch Audy, PPC specialist at Na volné noze.
Continue reading...
Google is piloting a Labs section inside the Google Ads platform, giving advertisers a centralized place to access early-stage experiments and tools.
Why we care. Instead of quietly testing features across scattered accounts, Google appears to be consolidating experiments into a single hub, making it easier for advertisers to discover and try new features before full rollout.
Details.
- The Labs section shows up at the bottom of the left-hand menu in select accounts.
- Early tests include features like “missed growth opportunities,” which highlight potential campaign improvements through bid or budget adjustments.
- Not all advertisers will have access to it.
First seen. The update was first spotted by Vojtěch Audy, PPC specialist at Na volné noze.
Continue reading...