Google Analytics adds cost data imports for Meta and TikTok ads
Google Analytics now lets advertisers automatically import cost data from Meta and TikTok through new native integrations, streamlining cross-channel performance tracking.
Why we care. This update gives marketers a unified view of ad spend and ROI across major platforms – without relying on manual uploads or third-party connectors – helping them better compare efficiency between Google, Meta, and TikTok campaigns.
The details. The integrations automatically pull up to 24 months of historical ad cost data from Meta and TikTok.
Bottom line. With Meta and TikTok cost imports, Google Analytics is becoming a more complete hub for paid media analysis – reducing data silos and improving cross-platform visibility for advertisers.
Google’s announcement. Import cost data from Meta and TikTok ads
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Google Analytics now lets advertisers automatically import cost data from Meta and TikTok through new native integrations, streamlining cross-channel performance tracking.
Why we care. This update gives marketers a unified view of ad spend and ROI across major platforms – without relying on manual uploads or third-party connectors – helping them better compare efficiency between Google, Meta, and TikTok campaigns.
The details. The integrations automatically pull up to 24 months of historical ad cost data from Meta and TikTok.
- Users must delete any overlapping manual imports to avoid duplicate or inflated data, as Analytics won’t de-duplicate records between methods.
- Once set up, the feature provides ongoing automatic updates for real-time campaign cost visibility.
Bottom line. With Meta and TikTok cost imports, Google Analytics is becoming a more complete hub for paid media analysis – reducing data silos and improving cross-platform visibility for advertisers.
Google’s announcement. Import cost data from Meta and TikTok ads
Continue reading...