Instacart brings retail media targeting to TikTok Ads Manager
Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This will allow CPG advertisers to use Instacart’s first-party retail data to target audiences, measure conversions, and drive shoppable experiences – all without leaving TikTok’s platform.
The integration marks a major step in the convergence of retail media and social commerce. By embedding Instacart’s targeting and closed-loop measurement capabilities into TikTok, brands can connect with high-intent consumers at the exact moment of inspiration and track their impact through purchase.
Why we care. For CPG advertisers, this partnership removes a friction point – tying social engagement directly to grocery purchases. It enables smarter audience targeting, more personalized creative, and real-time performance insights within TikTok’s ecosystem, where over 180 million monthly U.S. users can discover products.
The details. Advertisers can now:
The bottom line. By fusing TikTok’s discovery engine with Instacart’s retail data, advertisers can now bridge the gap between inspiration and purchase – turning TikTok engagement into measurable sales with unprecedented precision.
Continue reading...
Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This will allow CPG advertisers to use Instacart’s first-party retail data to target audiences, measure conversions, and drive shoppable experiences – all without leaving TikTok’s platform.
The integration marks a major step in the convergence of retail media and social commerce. By embedding Instacart’s targeting and closed-loop measurement capabilities into TikTok, brands can connect with high-intent consumers at the exact moment of inspiration and track their impact through purchase.
Why we care. For CPG advertisers, this partnership removes a friction point – tying social engagement directly to grocery purchases. It enables smarter audience targeting, more personalized creative, and real-time performance insights within TikTok’s ecosystem, where over 180 million monthly U.S. users can discover products.
The details. Advertisers can now:
- Target high-intent shoppers using Instacart audience segments.
- Power shoppable TikTok ads with grocery selection data from Instacart.
- Measure campaign performance daily through Instacart’s closed-loop conversion data.
The bottom line. By fusing TikTok’s discovery engine with Instacart’s retail data, advertisers can now bridge the gap between inspiration and purchase – turning TikTok engagement into measurable sales with unprecedented precision.
Continue reading...