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Google is still 210x bigger than ChatGPT in search ChatGPT now processes 66 million “search-like” prompts per day, while Google still...

When SEO becomes just content production – and how to break free Content has long been the fuel for SEO, and its importance continues...

The global E-E-A-T gap: When authority doesn’t travel Many still treat E-E-A-T as a box to tick in an SEO audit. But it’s more than...

Rethinking the funnel with LLM tracking analytics by Semrush Enterprise For a decade, marketing strategy was engineered to master...

GEO vs. SEO: A Comparative Guide for Digital Marketers Learn about GEO vs. SEO and how to optimize for AI tools like ChatGPT and...

We Tested Query Fan-Out Optimization (Here's What We Learned) We optimized for fan-out queries to see if it improves our AI...

How to Analyze Behavioral Data for Search — Whiteboard Friday Learn how to analyze behavioral data to improve your search performance...

The Impact Of AI Overviews & How Publishers Need To Adapt via @sejournal, @MattGSouthern Research across hundreds of thousands of...

September 2025 Digital Marketing Roundup: What Changed and What You Should Do About It September marked seismic shifts for digital...

Gemini 2.5 Flash Update: Clearer Answers, Better Image Understanding via @sejournal, @MattGSouthern Google updates Gemini 2.5 Flash...

Marketing Is 4th Most Exposed To GenAI, Indeed Study Finds via @sejournal, @MattGSouthern Indeed’s AI at Work report ranks marketing...

Google Ads will recommend you link to your Google Analytics account with one click Google Ads can now surface a recommendation to...

OpenAI is staffing up to turn ChatGPT into an ad platform OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop...

Google Ads updated policies to target dishonest pricing practices Google will update its Misrepresentation policy specific to the...

What Are Keywords? Intro + How to Find and Use Them Learn what keywords are, why they matter, and how to research and use them in SEO...