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What is the inevitable evolution of LLMs and search? It’s clear to me that the current “LLM situation” is untenable. These platforms...

Google clarifies policy on false information in advertiser verification Google has updated its Circumventing Systems policy to...

ChatGPT ads are coming – and they won’t look like Google Ads OpenAI CEO Sam Altman said ChatGPT will likely try ads “at some point”...

Stop reporting traffic and activity. Start reporting progress. For over a decade, Google rewarded rankings with visits, so SEO...

Microsoft brings AI Search to Copilot with emphasis on citations Microsoft has released an upgrade to Copilot, bringing what it calls...

Google’s new AI tools automate ad reviews, reporting, and support for publishers Google is launching a suite of updates across Ad...

Why B2B brands are shifting from keywords to Performance Max The shift away from fully keyword-targeted search campaigns has been...

Content maintenance strategy: 6 tips for a cleaner website If you’ve been working on your website for a couple of years, chances are...

25 Years Of Google Ads: Was It Better Then Or Now? via @sejournal, @brookeosmundson Google Ads has transformed from a simple PPC tool...

How to build and lead a successful remote SEO team As SEO grows more collaborative and data-driven, more teams are operating remotely...

Google’s Preferred Sources Tool Is Jammed With Spam via @sejournal, @martinibuster Google's Preferred Sources tool is surfacing parked...

Google expands PMax reach with Waze ads Google is rolling out two key updates to Performance Max (PMax) campaigns — adding Waze ad...

Google Warns Against Relying On SEO Audit Tool Scores via @sejournal, @MattGSouthern Google published guidance emphasizing...

Google Ads Pushes “Investment Strategy” planning for budget-limited campaigns Google Ads is now prompting advertisers to create...

ChatGPT boosts brand mentions as Google AI Mode narrows focus: Report ChatGPT started mentioning more brands and websites over the...