Meta cuts political ads across the EU
Meta will stop running all political, electoral, and social issue ads across the European Union starting this week, citing the region’s new Transparency and Targeting of Political Advertising (TTPA) regulations that take effect Oct. 10.
The details. The law requires platforms to gain explicit, separate consent from each user to use their data for political or issue-based targeting – a standard Meta says is unworkable at its scale. As a result, political ad delivery in the EU will end at 6 p.m. CET on Oct. 6.
Why we care. For advertisers and campaigners, this means an immediate pause on EU political ad activity and necessary updates to API and campaign tools. This cuts off a major channel for advocacy, nonprofit, and public policy campaigns, and forces agencies to rethink how they reach and mobilize audiences across Europe ahead of key elections and legislative debates.
The broader context. Meta has repeatedly warned that EU rules like the TTPA add “untenable complexity and legal uncertainty.” The company says its global transparency tools will remain available, but political messaging in the EU will now rely solely on organic reach.
Bottom line. Meta’s political ad blackout highlights how strict EU data laws are reshaping digital campaigning – and how platforms are willing to withdraw rather than adapt to regulatory burdens.
Continue reading...
Meta will stop running all political, electoral, and social issue ads across the European Union starting this week, citing the region’s new Transparency and Targeting of Political Advertising (TTPA) regulations that take effect Oct. 10.
The details. The law requires platforms to gain explicit, separate consent from each user to use their data for political or issue-based targeting – a standard Meta says is unworkable at its scale. As a result, political ad delivery in the EU will end at 6 p.m. CET on Oct. 6.
Why we care. For advertisers and campaigners, this means an immediate pause on EU political ad activity and necessary updates to API and campaign tools. This cuts off a major channel for advocacy, nonprofit, and public policy campaigns, and forces agencies to rethink how they reach and mobilize audiences across Europe ahead of key elections and legislative debates.
The broader context. Meta has repeatedly warned that EU rules like the TTPA add “untenable complexity and legal uncertainty.” The company says its global transparency tools will remain available, but political messaging in the EU will now rely solely on organic reach.
Bottom line. Meta’s political ad blackout highlights how strict EU data laws are reshaping digital campaigning – and how platforms are willing to withdraw rather than adapt to regulatory burdens.
Continue reading...